Lawson Software has announced that Ian Desbrow has been appointed director of the Lawson Equipment Service Management and Rental (ESM&R) vertical in the Asia Pacific region in addition to his current role of director of sales for Australia and New Zealand. In his regional role, Desbrow will lead Lawson’s strategic sales initiatives and support the company’s focus on the ESM&R industry according to its vertical market approach, which is designed to create a higher level of expertise and add more value for Lawson customers. He reports to David Hope, general manager and regional managing director, Lawson Asia-Pacific.

Desbrow brings over 20 years’ enterprise resource planning (ERP) experience to Lawson, which includes extensive knowledge in asset management within mining, utility and heavy equipment companies. Prior to his regional ESM&R directorship appointment at Lawson, he held the position of the company’s director of sales and solutions for Australia and New Zealand from 2007.

Before joining Lawson, Desbrow was head of solution consulting for Oracle in Asia Pacific where he was responsible for managing a pre-sales team across 15 countries. Before this, he held senior roles with PeopleSoft in the area of human capital management. From 1993 to 2000, Desbrow also held positions with Mincom including senior business development and consulting roles focusing on human capital management in the Asia Pacific region.

“The ESM&R business unit is a key area of focus for Lawson, which overlays well with opportunities both globally and in the Asia Pacific region,” said Desbrow. “Over the past year, we have already signed key deals in other regions around the world with customers such as Finning, Hewden, Zeppelin, Wheeler Machinery Co, Swire Oilfield Services and Briggs Equipment. I’m confident that our Lawson for Equipment Service Management and Rental solution will have a positive impact on customer value and growth opportunities for Lawson in the APAC region in the future.”