The Urban by Hard Yakka range has been designed to make looking good easy.
HITTING stores March 2010, is the first ever streetwear inspired range from iconic Aussie workwear brand – Hard Yakka. This no fuss clothing range has been engineered to take the everyday ‘tradie’ from day to night.
With new prints and a street edge, the Urban range has been designed to make looking good easy. Engrained in Aussie work culture since 1922, Hard Yakka is synonymous with quality, toughness and durability.
Capitalising on the gap in the workwear/ streetwear category for the everyday tradie, this is the first range in the market designed for both work and play.
Laura Downey, marketing manager, Hard Yakka states, “As a born and bred Australian company, we are proud to be known throughout the industry as the legends in workwear.
Committed to providing quality and value for money for our customers we are excited to release Urban by Hard Yakka – the first crossover apparel range, dynamite for guys who like to wear comfortable hoodies, tees and cargos on and off the site”.
Urban by Hard Yakka is the first range in the market designed for both work and play.
The new range features a selection of street inspired prints on tees, hoodies and jacket plus an Aussie tradies revamp on the famous cargo shorts and trousers.
Prices start from $39.95 for the tees to $69.95 for the cargo trousers.
Urban by Hard Yakka is available from March 2010 at Hard Yakka Trade Centres and at local independent Hard Yakka stockists.
